With a high levels of skepticism, “what’s in it for me?” defines them as consumers. They want what they want and want it now, but struggle to buy, and most are deeply in bank and credit card debt.
It is the Nirvana, U2, Madonna, torn jeans, Friends, Beverly Hills 90210, PC generation. They experienced the emergence of music videos, new wave music, electronic, glam rock, heavy metal, punk, grunge and hip hop. Gen Xers are often called the MTV Generation. Society and thus individuals are envisioned as disposable. Late to marry (after cohabitation) and quick to divorce…many single parents. More interested in philosophizing than settling with a long-term career and family, they tend to commit to self and average 7 career changes in their lifetime, unlike earlier generations. Most remember being in school without computers and then after, the introduction of computers in middle school or high school. Sloane Rangers, Yuppies, they are seen as the renaissance of entrepreneurship. Generation X: Born between 19, they are the “latch-key kids” who grew up street-smart but isolated, often with divorced or career-driven parents. The first tolerant generation. Envision technology and innovation as requiring a learning process.
The first two-income household generation, the first TV generation, the first divorce generation, where divorce was beginning to be accepted as a tolerable reality. It is the Rock and Roll, Elvis, Beatles, Woodstock, Miniskirts, Barbie generation. The other half of the generation was born between 19 and is called Late Boomers, or Trailing-Edge Boomers. The generation can be segmented into two: The Leading-Edge Baby Boomers are individuals born between 19, those who, for US, came of age during the Vietnam War era.
Idealistic and uncynical, this was the generation that fought the cold war and smashed down the Berlin Wall." Some, like Bill Clinton, made it to the White House. These are the men and women who tuned in, got high, dropped out, dodged the draft, swung in the Sixties and became hippies in the Seventies. Kennedy or artists like Andy Warhol, Clint Eastwood, Bob Dylan, John Lennon, Ray Charles, Jimi Hendrix, the "Silents" focused on their careers rather than on activism, and people were largely encouraged to conform with social norms.īaby Boomers: On this, no one says it better than The Telegraph: " Those born in the years after World War II, when there was – thanks to soldiers returning home – a significant spike in births, both in America and in Britain. While there were many civil rights leaders like Martin Luther King, Jr., Malcolm X and Robert F. It was commonly understood that children should be seen and not heard. The children who grew up during this time worked very hard and kept quiet. We are talking about pre-feminism, staying at home moms and men pledging their loyalty to a lifetime job. Jazz, Swing, Frank Sinatra, Gone With The Wind and Mickey Mouse generation. The Silent Generation: Also known as Builders or Maturists, born in between 1924 - 1945, coming of age during the postwar happiness. They are the generation that remembers life without airplanes, radio, and TV. They are our great-grandfathers, growing up without modern conveniences like refrigerators, electricity and air conditioning.
The Greatest Generation: Born between 1901 - 1924, they are those who experienced the Great Depression and World War II in their adulthood, all leading to strong models of teamwork to overcome and progress. We will not go much into details, but we found it useful to write the basics, even if most of the data comes from US and Australian research and less from European sources. There are 6 defined generations living now in the modern world. Like so many 30-somethings, Marianne Power admits she's one of them." (the so-called Peter Pan Generation), from Daily Mail.Įverybody is talking about the lifestyle, the habits, the preferences and the way to engage these generations. At least one popular article that spread all over the internet in one day was " Generation who refuse to grow up: No mortgage. Millennials and Generation Z are starting to monopolize the business content over the internet, conference presentations, research papers and eventually sales and marketing strategies.